Advertisements minimize Plavix side effects
In recent television advertisements, Plavix side effects are minimized while viewers are led to believe that they must take the drug to avoid a potentially fatal blood clot. Individuals who fear a heart attack are encouraged to seek out the medication from their doctor, even if they do not fit the profile for which the medication was approved by the FDA.
Plavix is a popular blood thinner which has been heavily marketed and advertised to consumers and to physicians. The drug makers promote Plavix for anyone who is at risk for a heart attack or stroke, even though Plavix has only been approved as safe for those who already suffered a heart attack, stroke, had peripheral vascular disease or acute coronary syndrome.
When the FDA approved Plavix, it was estimated by the New York Times that the drug would generate approximately $300 million to $1 billion in annual sales. As a result of excessive promotion and misleading statements, the drug has grown into a blockbuster with over $6 billion in annual sales.
During a recent broadcast of the NBC Nightly News, an extended 75 second commercial for Plavix was aired. Although the advertisement was nearly three times longer than most commercials, Plavix side effects were minimized while the drug makers attempted to scare viewers into thinking they will suffer a heart attack or stroke if they do not take Plavix. The commercial encouraged viewers to visit their doctors right away about Plavix, “because you’re no match for a dangerous clot”.
Despite representations made in advertisements, studies have shown that Plavix is no more effective than aspirin at preventing heart attacks and strokes. In fact, for users with high cholesterol or high blood pressure, Plavix side effects actually increase the risk of a first heart attack or stroke. Other potentially fatal side effects include gastrointestinal bleeding, recurring ulcers and a rare blood disorder known as TTP.
>> INFORMATION: Plavix Side Effects
The manufacturers of Plavix want users to believe that they need to take the drug and will need to continue taking it forever. The recent advertisement warned viewers who are already on Plavix that even if they are feeling better, the risk of a dangerous clot never goes away. The message is, “stay protected, stay with Plavix.” These statements are made, even though the safety and effectiveness of long-term Plavix use is debated and has not been sufficiently studied.
Consumers and physicians reasonably rely on the statements and representations of manufacturers regarding safe uses and associated risks when determining whether to take a medication. The FDA has previously issued Plavix warning letters to the drug makers, describing promotional statements as false, misleading and inaccurate.
Many believe that direct-to-consumer advertisements containing misleading statements constitute an unconscionable commercial practice. Sanofi Adventis and Bristol Myers-Squibb, the makers of Plavix, have generated billions of dollars in revenue as a result of their actions. At the same time, many users who should not have taken the medication suffered serious injuries or death.
PLAVIX SIDE EFFECTS LAWSUITS
In many cases, the injuries suffered as a result of Plavix side effects could have been prevented if the makers acted responsibly. Plavix lawsuits are being reviewed by our product liability lawyers nationwide. If you, a friend or family member have suffered an injury after taking Plavix, request a free claim evaluation.
